Producer Speak: Masterkraft on why Coke Studio is Africa’s Best Thing
In 2017, Masterkraft returns to Coke Studio Africa alongside seven other heavyweight music producers from across the continent. Masterkraft shares: “I’ve been lucky this season to work with artists I have wanted to work with. The likes of Jason Derulo, Dela, Bebe Cool, Rayvanny, Anselmo Ralph, Alikiba, Chidinma, Sauti Sol and Patoranking. I feel like sometimes you do music not only because you enjoy it but it’s your job; but as I am working with these people - I feel like it’s my purpose.”
This season the super talent has also been tasked with producing a special episode themed the Global Fusion Edition featuring mega platinum star, Jason Derulo — the show’s international guest star – as well as 11 talented African stars including Falz (Nigeria), Betty G (Ethiopia), Joey B (Ghana), Shekhinah (South Africa), Jah Prayzah (Zimbabwe), Denise (Madagascar) and Mr. Bow (Mozambique).
Masterkraft recently released his first solo project – the “UNLIMITED” album that features top Nigerian music acts including Davido, Tekno, CDQ and Flavour, among other superstar African artists. Masterkraft, who has worked on the project for two years, spoke about his inspiration: “If you are supposed to buy an album from an artist it will be just from the group or band but as a producer in Africa who has an upper hand I felt like I needed to bring the whole of Africa into one tape and that is what propelled me to put together the project.” He says that he had to add on talent he discovered during the recording of the show, such as Mi Casa (South Africa), Dela (Kenya), Rayvanny (Tanzania), Bebe Cool (Uganda) and Locko (Cameroon).
Happy to be back for the third time, Masterkraft asserts that Coke Studio Africa is the most important platform for African artists. He says: “Having broken the barrier of ethnicity and culture, Coke Studio Africa is certainly one of the best things that has ever happened to African music. Coke Studio influences the part of music that interests a wider range of African people… If it wasn’t for Coke Studio Africa – as a producer – I am sure I wouldn’t have met some of the top artists I’ve worked with on and after the show.”