MEET MAMA AFRICA
Nigeria’s award-winning Afro Pop artist Yemi Alade is undoubtedly one of the best female artistes of our time. The two-time MTV Africa Music Awards Best Female Act (2015 & 2016) is known for her evolving African style and electric stage performances, which have earned her the name Ghen Ghen Babe and Yoruba-Ibo Girl. She has been a regular feature at International and African awards, earning nominations for Best International Act at the BET Awards two years in a row as well as Best International Act (2014 & 2015) at the MOBO Awards. She made history by being the first female Afro pop artist to hit more than 48 million views on YouTube with her smash hit Johnny. She makes a return to Coke Studio Africa for the third time alongside French – Congolese rapper Youssoupha.
Currently, the 27-year old Yemi has three albums under her belt and is on the verge of releasing a new EP. Her launch into the music world under the Effyzzle Music Group was the release of her debut album “King of Queens” (2014). With album sales of over 10,000 units, Africa and the world were appreciating her work; a year later she released her acclaimed “Looking for my Johnny” DVD. She recently released her sophomore album “Mama Africa” collaborating with notable artistes among them Sauti Sol, P Square, Rotimi Keys, Sarkodie and Selebobo.
A FASHION ICON
Yemi’s fashion sense as showcased in her music videos has earned her accolades and numerous magazine cover shoots, such as Allure, Hardknock and Life magazines. Her creative style and unreserved African originality saw her crowned as the Most Stylish Female Celebrity at Africa Fashion Week in Nigeria. She has also served as a brand ambassador at the Africa Fashion Week in London (2016).
BEHIND THE MUSIC
Yemi Alade was born in 1989 in Nigeria. She has steadily built her professional brand by performing in Africa and Europe. Her notable performances include at the Africa Magic Viewer’s Choice Awards, MTV Africa Music Awards and Africa Fashion Week Nigeria, all in 2016. She headlined a concert at Cuba Roma, Italy in 2015, and also performed at the MTV Africa Music Awards and Channel O Music Awards in the same year. In 2017, she sold out a solo show in Paris and has gone on tour in Canada and America.